STELLANTIS
Service Online Development - STELLANTIS
Needs
Need to develop online services for its customers and prospects based on the personas provided by Stellantis, provide different pitches depending on the personas, situations and modes of administration
Responses
- Creation of 3 situations per persona and associated scenarios
- Creation of pitches for each scenario for each persona
- Drafting in English for use by the teams in the different countries of the group
Results
45
pitches created
Accompaniment
Training of the Retail & Marketing Managers - PSA
Needs
Need for training of the retail & marketing managers of the distributor in order to optimize the local commercial conquest.
Responses
- Construction of training materials
- Face-to-face training through a dedicated course
Results
5
TRAINING DAYS
CONTENT CREATION
Training of Front Office operational teams - PSA
Needs
Need training for the distributor colleagues for a better understanding of the automotive aftermarket and mastery of tools dedicated to commercial performance.
Responses
- Construction of training materials
- Face-to-face training through a dedicated course
Results
3
COURSES CONSTITUTED
CONTENT CREATION
Distrigo promotional operation
Needs
Develop and make the Distrigo brand known to repairers in different countries.
Responses
- Creation of 4 annual operations sell-in sell-out
- Creation of a website for the registration of individuals
- Management of registrations and shipments of individual's and repairers' special gifts
- Creation of A4 and A5 posters and flyers
Results
2373
registered individuals
7
countries covered
PSA welcome packs
Needs
Accompanying travelling salespeople to make the new Distrigo offer known to their customers and prospects.
Responses
- Creation and packaging of seller packs containing brochures, posters, flyers and goodies
- Distribution of packs to each seller
Results
470
seller packs
6
countries
PSA business challenge
Needs
Need a multi-country platform for dissemination and monitoring of business challenges.
Responses
- Provision of a license for the Startengo challenge platform
- Customizing graphics and adding specific features
- Creation of multilingual challenges (4 countries)
- Follow-up and management of contacts
Results
600
participating sellers
