Doyen
Doyen Product Management Training
Needs
Coaching of the Product Management Team in Europe.
Responses
- Training in the use of the ASOM Startengo model in the product management domain
Results
5
days of course
10
trained product managers
Distributor event Marakech 2012
Needs
Organization of an event with the main wholesale partners of Doyen Auto France.
Responses
- Organization from A to Z of the VIP Club 2012 event in Marakech
- Creation of presentation materials and gifts
- Activity Management
Results
Event
25
VIP Participants
Doyen product catalogue
Needs
Consolidation of the whole of the available Doyen Auto offers within a presentation support.
Responses
- Graphic design of the catalogue
- Writing product pages
- Printing and shipping
Results
Content creation
5000
printed catalogues
Customer satisfaction barometer Doyen Auto France 2011 & 2012
Needs
Questioning direct customers concerning the main points of satisfaction.
Responses
- Creation of the customer questionnaire
- Administration of the questionnaire
- Analysis of results and restitution
Results
300
administered surveys
70%
of answers
Doyen Partners Event
Needs
Organization of an event with the main supplier partners to present the Doyen's short and medium term strategy.
Responses
- Organization from A to Z of the Doyen Partners Event in 2010 & 2012
- Creation of presentation materials and trophies
- Management of activities (visit to the A380 production site...)
Results
Event
200
Participants
Promotional animation tool "StartengoBox" - Doyen
Needs
Need to make available a web promotional animation tool.
Responses
Deployment of the StartengoBox promotional animation tool "Sell-In & Sell-Out".
Results
Digital
1